Applied discount visibility at checkout to drive conversion rate
reviewed
Hugh Clarke
Hi Lineup team,
The Lost Estate founders would like to understand if Lineup can make changes to make it clearer if a discount code has changed the price. Obviously it says 'applied discounts' but a price drop strikethrough should increase conversion rate.
Most checkouts like Shopify have an old vs new price close to the 'Buy Now' button.
Example of what is currently seen below:
Raymond Bate
Merged in a post:
Clearly visible discounts with discount codes in customer basket?
Rosy Pendlebury
Currently, when customers use a discount code, it updates the price with the discount applied.
Could this be updated so they also see the original price crossed out, and it's clear to them how much they are saving with the code?
Raymond Bate
Hi Rosy, Hugh has already added this to Canny: https://line-up.canny.io/feature-requests/p/applied-discount-visibility-at-checkout-to-drive-conversion-rate
I'll merge these requests. Thanks!
Rosy Pendlebury
Raymond Bate whoops, didn't realise it was on there already, apologies!
Raymond Bate
reviewed
Hi Hugh, I've reviewed this and have also seen this across other online check out journeys.
Will keep this in mind as we look at prioritising the roadmap.